Northstar Travel Media takes over Your Travel Insider

A digital publishing company, Your Travel Insider or YTI,  that focuses on consumer travel market sells itself to Northstar Travel Media that is a B2B information company that serves the travel industry, at an amount still undisclosed. The founder of YTI, Roy Weiss, would be WTI's group publisher reporting to the Executive Vice President of Northstar Travel Media, Bob Sullivan.

Weiss had laid the foundation of the YTI in the year 2003 where the company helps travelers with cutting through all the online clutter as it provides all relevant information along with offers. The e-newsletters   Your Travel Insider and Luxury Cruise Newsreach out to a great number of travelers. The behavioral targeting qualities of the YTI help the travel marketers in reaching the right audience.

Weiss maintained that the "travel enthusiasts" of today are "hungry" for the highly "relevant" content, and that merging into the Northstar Travel Media would help YTI offer "rich content" for the readers and "targeted audience" for the "advertising partners".

The Northstar Travel Media leads in providing news and information for travel while owning such brands as Business Travel News, Travel Weekly, Successful Meetings, Meetings and Conventions, Incentive, Successful Meetings, Procurement Travel, Travel Age West, and Meeting News. Alongside periodicals and directories, numerous online subscriptions are published by the company, such as Weissmann Reports, Travel42, STAR Service Online, Beat, BTP24, and Intelliguide Corporate.

Northstar Travel Media is the portfolio company of the Wicks group which is the top private equity investor in the business and information services, media sectors, and communication.